#BringArtBackToSchools
LIFEWTR
LIFEWTR exists to advance and showcase the sources of creation and creativity. Right now, one of these main sources is increasingly disappearing: 80% of schools are currently facing funding cuts, with art often the first to go. That’s why for LIFEWTR Series 4, “Arts in Education”, we launched our mission to #BringArtBackToSchools through a moving social experiment video on Arts Advocacy Day.
This central video piece marks the launch of a wider rallying cry to #BringArtBackToSchools – and a commitment by LIFEWTR to put art back in hands of one million students in 2018 through curriculum, supplies and partnerships.
My Role: Senior Vice President, Managing Director
R/GA Credits:
Executive Creative Director: AJ Hassan
Creative Directors: Sue Kohm and Eric King
Creative Directors: Sue Kohm and Eric King
Production Team: Julie Benevides, Amanda LaBonar and Lyndsay Coleman
